Google Business Profile (GBP) is one of the most powerful tools for improving visibility, attracting customers, and standing out in your niche. However, many businesses underestimate the value of creating optimized posts for their GBP. These posts can highly impact how customers perceive your brand and interact with your listing.
In this blog, we’ll walk you through everything you need to know about GBP posts, filling gaps left by other guides with actionable insights and latest strategies for 2025.
What Is a Google My Business Profile?
A Google My Business Profile (GMB), now officially called a Google Business Profile (GBP), is a free tool by Google that helps businesses manage their online presence across Google Search and Maps.
It’s essentially a digital storefront where you can showcase essential details like your business name, address, contact information, website, reviews, and more. Beyond being a directory, it’s a powerful tool for local SEO, helping businesses appear in relevant local searches.
For those searching for how to get a Google business listing, setting up and optimizing a GMB profile is a must. With the right strategies, like adding posts, uploading images, and responding to reviews, you can maximize your visibility and attract more customers.
When listing my business on Google, this profile becomes the foundation of your online presence, and optimizing it with tools like SEO local Google My Business can significantly enhance your chances of ranking higher in search results.
Why Google Business Profile Posts Matter
Let’s establish why GBP posts are crucial for your business.
- Boost Local Visibility: Optimized posts improve rankings in local search results.
- Engage Potential Customers: Posts allow you to share updates, offers, events, and products directly with people searching for your business.
- Strengthen Your Brand Presence: Consistent, high-quality posts can make your listing look professional and active, increasing customer trust.
- Encourage Conversions: With calls-to-action (CTAs) like “Book,” “Call Now,” or “Learn More,” posts can direct users to specific actions that align with your business goals.
The 4 Main Types of GBP Posts and Their Requirements
GBP posts allow you to share updates in four categories: What’s New, Events, Offers, and Products. Each type has its own guidelines, so let’s break them down in detail.
1. What’s New Posts
These are ideal for sharing updates, announcements, or general information about your business.
- Description: Up to 1,500 characters, though keeping it concise (around 100 characters) improves readability.
- CTAs Available: “Book,” “Order Online,” “Buy,” “Learn More,” “Sign Up,” “Get Offer,” and “Call Now.”
- Best Practices: Use action-oriented language and a high-quality image that complements the update.
Example: “We’ve launched a new loyalty program! Earn points every time you shop. [Sign Up Now].”
2. Events Posts
Use this type to promote events like workshops, webinars, or sales. They help build anticipation and encourage attendance.
- Event Title: Limit of 58 characters (short and snappy).
- Description: Up to 1,500 characters, but 100 characters work best for quick skimming.
- Dates: Start and End date/time are mandatory fields.
- CTAs Available: Same as What’s New posts.
Pro Tip: Incorporate UTM tracking into your CTA links to monitor traffic and conversions in Google Analytics.
Example: “Don’t miss our exclusive webinar! Reserve your spot today. [Learn More].”
3. Offer Posts
These are powerful tools for driving sales or promoting limited-time discounts for GMB google.
- Offer Title: Up to 58 characters.
- Description: Up to 1,500 characters with an emphasis on key details like discounts, conditions, and urgency.
- Additional Fields: Coupon codes, redemption links, and terms and conditions.
- Dates: Include start and end dates for the offer.
- CTAs Available: Same as other post types.
Example: “Get 50% off on all products this month only! [Order Online].”
4. Product Posts
These posts are designed to show individual products or services.
- Product Name: Up to 58 characters.
- Price Range: Must be included.
- Description: Up to 1,500 characters (focus on benefits and unique features).
- CTAs Available: Same options as other post types.
Example: “Introducing our all-new AI-powered trading tool. Make smarter investment decisions today. [Learn More].”
Best Practices for Creating GBP Posts
1. Use High-Quality Visuals
- Posts with high-resolution images and videos receive more engagement.
- Showcase your brand’s personality through your visuals. For example, a bakery could use images of its best-selling cakes, while a software company could use animated explainer videos.
2. Optimize for Local SEO
Incorporate keywords naturally in your descriptions to enhance visibility in local searches.
Example: “Searching for SEO local Google My Business tips? We’ve got you covered with an exclusive workshop. [Sign Up Now].”
3. Use Actionable CTAs
Your CTA is the gateway to conversions. Ensure it aligns with the post’s intent and drives users to take immediate action.
Pro Tip: Use CTAs like “Call Now” during business hours or “Order Online” for eCommerce listings.
4. Add UTM Parameters
Track the effectiveness of each post by appending UTM parameters to your CTA links. This data provides insights into which posts drive the most traffic and conversions.
5. Stay Updated with Google’s Policies
Avoid having posts removed or your account suspended by adhering to Google’s posting rules. Double-check all posts for prohibited content like inappropriate language, misleading information, or restricted products.
How GBP Posts Improve Your Local SEO Strategy
Effective GBP posts are not just about engagement; they directly influence your local SEO rankings. Here’s how:
- Enhanced Relevance: Regular posts signal to Google that your business is active, increasing your chances of appearing in local search results.
- Improved Click-Through Rate (CTR): Posts with compelling CTAs and attractive visuals can increase clicks, further boosting your profile’s authority.
- Boosted Customer Trust: Consistency in posting shows customers that your business is professional and reliable.
If you’re looking for advanced tips on how to get a Google business listing to rank higher, remember that frequent posting combined with accurate information in your GBP is critical.
Latest Updates and Advanced Tips for GBP Posts
- Video Content Is on the Rise
Google is increasingly favoring video content across all platforms. Use short, engaging videos in your GBP posts to grab attention. - Leverage Insights Data
Use the Insights feature in your Google Business Profile to understand post performance. Metrics like post views and CTA clicks can help you refine your strategy. - Seasonal Posting
Tailor your posts to align with seasonal trends, holidays, or events. For example, restaurants can post about Valentine’s Day specials or Black Friday deals. - Answer FAQs with Posts
Address common customer questions like “Do you deliver?” or “What are your hours?” in your posts. This not only improves customer experience but also boosts your profile’s relevance.
Mistakes to Avoid When Posting on Google Business Profile
1. Ignoring the Ideal Character Limit
While the maximum description length is 1,500 characters, concise posts (around 100–300 characters) perform better as they’re easier to read.
2. Neglecting Call-to-Actions
A post without a CTA is a missed opportunity. Every post should guide the customer toward an action, whether it’s making a purchase, booking a service, or visiting your website.
3. Overlooking UTM Parameters
Without UTM tags, you miss valuable data on how your posts contribute to traffic and conversions.
If you’re serious about improving your local SEO, optimizing your GBP posts, and staying ahead of competitors, let Brandtonics guide you. Our team of experts is here to help you create high-quality posts, enhance your profile, and turn clicks into conversions.
How to Track and Analyze Your Google Business Profile Performance
To measure the success of your GMB Google strategy and refine your efforts, follow these steps to track and analyze your profile’s performance effectively:
- Utilize UTM Parameters:
- Add UTM parameters to the URLs in your CTA buttons (e.g., “Learn More” or “Call Now”).
- This allows you to monitor the traffic and engagement your posts generate through Google Analytics.
- Analyze Post Performance:
- Check how many users interact with specific posts, such as clicking on a CTA or redeeming an offer.
- Identify which post types drive the most engagement and optimize future posts accordingly.
- Monitor Insights Regularly:
- Review insights on your Google Business Profile dashboard to understand how users discover your business.
- Track search methods (direct vs. discovery searches) to see if your efforts in listing my business on Google are working effectively.
- Track Customer Actions:
- Analyze user behavior, including website visits, calls, and direction requests.
- Use this data to refine your SEO local Google My Business strategy to target actions that matter most to your business goals.
- Refine Based on Results:
- Use performance data to adjust your posts, CTAs, and updates for better results.
- Focus on content that aligns with user engagement trends to stay competitive in the local search market.
FAQs
1. Is it free to create a Google Business Profile?
Yes, creating a Google Business Profile is entirely free. It allows businesses to list essential details, such as contact information, services, and customer reviews, for local search visibility. While the setup is free, you can amplify its effectiveness with strategies like UTM tracking and optimized posts to attract more customers and measure performance effectively.
2. How do I optimize my Google Business Profile for SEO?
Optimizing your profile involves adding accurate business details, uploading high-quality images, and posting regularly. Use CTAs with UTM parameters to track engagement and include keywords like “listing my business on Google” to boost local search visibility. Regularly update your profile with promotions or events and monitor analytics to improve your strategy.
3. What are UTM parameters, and why are they important?
UTM parameters are tracking tags you add to URLs within your Google Business Profile posts. They allow you to measure specific actions like clicks on “Call Now” or “Learn More” buttons. By monitoring this data in Google Analytics, you can understand which content drives the most engagement, refining your local SEO strategy for better results.
4. What insights can I track on Google Business Profile?
You can monitor how customers find your business (via direct or discovery searches), what actions they take (calls, website clicks, or direction requests), and overall engagement levels. These insights help fine-tune your SEO local Google My Business approach, ensuring better alignment with user behavior and preferences.
5. Can I add videos to my Google Business Profile?
Yes, Google Business Profile supports multiple video formats, including MP4, AVI, and MOV, with a size limit of 100MB. Videos help showcase your business, products, or services in an engaging way, improving customer trust and driving more interactions. Incorporating video posts with relevant CTAs can significantly enhance your profile’s effectiveness.
