How to Conduct an SEO Analysis to Climb SERPs

In 2025, search engines have become smarter, and competition is fiercer than ever. For businesses and website owners, knowing how to analyse SEO of a website is no longer optional (it’s a necessity).

Whether you’re a blogger, an eCommerce business, or a local service provider, a proper SEO analysis ensures your website aligns with search engine standards, enhances user experience, and outranks competitors.

But how exactly do you do it? Here, you’ll explore how to analyse SEO of a website step-by-step, using the latest trends, tools, and strategies for 2025.

Why SEO Analysis Matters in the 2025 For SERPS

Search engine algorithms are constantly evolving, focusing more on user intent, content relevance, and technical performance. Knowing how to analyse SEO of a website helps you:

• Identify technical errors affecting rankings.
• Improve content to meet user intent.
• Optimize keywords for visibility in organic search.
• Gain insights into your competition’s strategies.

With AI-driven updates, Core Web Vitals, and voice searches shaping 2025’s SEO, failing to analyse your site can cause you to lose valuable traffic.

Step-by-Step Guide: How to Analyse SEO of a Website

To climb SERPs, you need a data-driven approach to SEO analysis. Below are five core steps to conduct a thorough SEO audit:

Step 1: Technical SEO Audit

The first step in how to analyse SEO of a website is evaluating the technical health of your site. A technically sound website ensures search engines can crawl and index your pages efficiently.

Key Focus Areas:

1. Crawl Errors and Indexing:
   • Use Google Search Console to identify crawl errors or pages not indexed properly. Fix issues using redirects or sitemaps.
2. Core Web Vitals:
   • Use PageSpeed Insights to improve metrics like LCP (Largest Contentful Paint) and CLS (Cumulative Layout Shift). Faster sites rank higher.
3. Mobile Optimization:
   • Over 60% of traffic now comes from mobile devices. Use the Mobile-Friendly Test to check responsiveness.
4. Site Security (HTTPS):
   • Google favors secure websites. Ensure your SSL certificate is active.

Bonus Tip: Tools like Screaming Frog and Ahrefs make technical audits easier.

Step 2: Keyword Analysis

Keywords remain the backbone of SEO, and understanding it means evaluating your site’s keyword performance.

How to Perform Keyword Analysis:

• Identify Current Rankings:
  • Use tools like Ahrefs or Ubersuggest to check your top-ranking keywords.
• Find Keyword Gaps:
  • Look for keywords your competitors rank for but you don’t.
• Optimize for Long-Tail Keywords:
  • Focus on conversational, long-tail queries for better rankings.

Step 3: Content Quality and User Intent

To effectively climb SERPs, content must meet user search intent. 

What to Analyse in Your Content:

1. Relevancy and Quality:
   • Ensure content addresses user intent (informational, commercial, or navigational).
2. Update Old Content:
   • Refresh outdated articles with new data, visuals, and internal links.
3. Optimize for E-E-A-T:
   • Google prioritizes content that shows Experience, Expertise, Authoritativeness, and Trustworthiness. Include expert-written insights, author bios, and trusted sources.
4. Multimedia Content:
   • Add videos, infographics, and optimized images to improve dwell time and boost rankings.

Step 4: Competitor SEO Analysis

Another essential step in SEO analysis is studying your competitors’ strategies. Competitor analysis reveals missed opportunities and content gaps.

What to Focus On:

1. Identify Competitor Keywords:
   • Use SEMrush to find keywords driving traffic to competitor websites.
2. Backlink Analysis:
   • Study competitor backlinks using Ahrefs. Reach out to similar high-authority sites for links.
3. Content Strategy:
   • Analyze competitors’ top-performing content and create more detailed, engaging versions.

By understanding competitor insights, you can refine your SEO strategy and stay ahead in 2025.

Step 5: Backlink Profile Audit

Backlinks remain a top-ranking factor in SEO. When learning to analyse SEO of a website, you must assess your backlink profile’s quality and relevance.

Steps to Analyse Backlinks:

1. Check Current Backlinks:
   • Use Moz or Ahrefs to analyze all inbound links pointing to your site.
2. Identify Toxic Links:
   • Low-quality backlinks can harm rankings. Disavow toxic links using Google Search Console.
3. Build High-Authority Backlinks:
   • Focus on earning backlinks from trusted sources through guest posts, collaborations, and digital PR.

A strong backlink profile boosts domain authority and improves SERP rankings.

Tools to Simplify SEO Analysis

To make the process efficient, leverage these tools:

• Google Search Console: Monitor indexing, errors, and performance.
• SEMrush: For keyword tracking and competitor analysis.
• Ahrefs: For backlink and site audits.
• PageSpeed Insights: Measure site speed and Core Web Vitals.

Tracking SEO Performance: Key Metrics to Monitor

It’s essential to track your progress regularly. Monitoring key metrics ensures your efforts deliver measurable results and highlights areas for improvement. Here are the most critical metrics to track:

1. Organic Traffic

• Organic traffic is the main hero of SEO success. Use tools like Google Analytics to monitor how many visitors reach your website through unpaid search results.
• Track trends over time to see how your SEO improvements impact traffic growth.

2. Keyword Rankings

• Keep a close eye on target keywords to measure optimization success.
• Track both short-tail and long-tail keywords, and identify which ones bring the most traffic.

3. Bounce Rate and Dwell Time

• A high bounce rate indicates visitors are leaving quickly, suggesting issues with content relevance or page experience.
• Optimize your content and improve internal linking to encourage visitors to stay longer.
• Focus on dwell time, as search engines consider this metric a strong indicator of user satisfaction.

4. Backlink Growth

• Regularly monitor the number of backlinks and their quality using Moz or Ahrefs. A growing backlink profile indicates authority and trust in your content.
• If you notice a drop in backlinks, investigate why—links could be lost due to broken pages or site changes.

5. Conversion Rate

• SEO is mostly about turning visitors into customers or subscribers. Use tools like Google Analytics Goals to track conversions.
• Optimize landing pages with clear calls to action and keyword-rich content to attract the right audience.

Bonus Tip: Set monthly SEO performance benchmarks. Regularly track and adjust strategies based on data insights.

Learning how to analyse SEO of a website is an ongoing process, not a one-time task. By monitoring performance, improving user experience, and adapting to SEO trends for 2025, you can ensure your website consistently climbs search engine rankings.

Remember to perform regular technical audits, keyword optimizations, and competitor analyses while embracing AI tools and voice search strategies. SEO success comes to those who stay informed, proactive, and persistent.

Start analysing your website’s SEO today, and watch your organic traffic, rankings, and business growth soar.

FAQs

1. What does it mean to analyse website SEO?
It means performing an in-depth audit of its technical performance, content quality, keyword rankings, and backlink profile. By identifying areas for improvement, such as fixing crawl errors, optimizing content for user intent, and monitoring SEO metrics, you can improve the website’s search engine rankings and overall online visibility.

2. What tools are best for analysing website SEO?
Several tools can help you effectively analyse a website’s SEO, including Google Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog. These tools allow you to check site errors, track keyword rankings, monitor backlinks, and evaluate technical SEO issues like speed, indexing, and mobile responsiveness. Combining these insights helps fine-tune your SEO strategy for better results.

3. How often should I perform SEO analysis on my website?
SEO analysis should be done regularly—at least once a month for detailed audits and weekly for performance monitoring. Consistent analysis ensures you catch technical issues, keyword drops, or changes in backlink quality promptly. Regular monitoring helps you adapt to algorithm updates and stay ahead of competitors in search engine rankings.

4. Why is keyword research essential when analysing SEO?
Keyword research is a critical part of SEO analysis because it identifies the terms and phrases users search for. By optimizing content with relevant keywords, you increase the chances of ranking higher on SERPs. Keyword analysis also find gaps in your strategy and helps attract targeted traffic to your site.

5. How do backlinks impact website SEO, and how do I analyse them?
Backlinks are links from other websites that point to your site, signaling authority and trust to search engines. To analyse backlinks, use tools like Ahrefs or Moz to check their quantity, quality, and relevance. High-authority backlinks improve rankings, while toxic links can harm SEO. Regular backlink audits ensure a clean, credible profile and help you build a strong link-building strategy.